Source Fitzroy Logo
Posted Nov 20, 01:55 PM
Source Fitzroy is the commercial arm of the Fiztroy Basin Association Inc (FBA), central Queensland's leading natural resource management group. Source needed a logo to help distinguish them from FBA. A separate corporate identity was also an important way to represent the commercial and professional nature of Source Fitzroy.
Based on a sketchy design brief and with limited time, Quill Studios developed several options for Source to consider. The logo they chose stood out for the company - they liked that it was simple but expressive.
The icon in the logo represents the land and water as sources of life, with the image evoking both a leaf, and the branching streams of a river.
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